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Hairstylist Follows Mobile Groomer Trend - $250K Vehicle

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  • Hairstylist Follows Mobile Groomer Trend - $250K Vehicle

    We’d all love an on-call hair genie to come perk up our tresses and deflated spirits.

    SoZo Signature Salon could be the next best thing. After all, this genie comes with a tricked-out RV, featuring an electric fireplace, big-screen TV and granite counter tops.

    Crowned the first mobile hair salon in the First State, SoZo had a grueling road to fruition. Creative mastermind and longtime stylist Stephen Wilkerson tinkered with the concept for two years with his co-founder and wife, Gina Wilkerson, a veterinarian with Novartis Pharmaceuticals. At one point, they had to convince the state to create a new licensing category, which led them to partner with management consultant Tony Felicia, a former Newark City Council member.

    The Wilkersons’ $250,000 dream — including a good portion of their retirement — will be on display inside the Chase Center on the Riverfront Tuesday as part of the Entrepreneurial and Business Women’s Expo. An official ribbon-cutting is scheduled for 4 p.m........
    Coordinators post updates to the message for grooming events, members contests, Classified Ads, GroomerTALK Radio shows and Magazine online.

  • #2
    The financial aspect of this doesn't make sense to me at all.


    • #3
      With that kind of investment I would want to make $2000 a day.


      • #4
        Originally posted by Emma123 View Post
        The financial aspect of this doesn't make sense to me at all.
        I agree. A mobile hairstylist is not equal to a mobile groomer. I can't see this vehicle paying for itself especially the fuel and insurance costs associated with a big coach like that. Parking it legally becomes a challenge also.

        I can see it used for promotional events. This vehicle will be old and broke down by the time its paid for and worthless as a specialty vehicle by that time.


        • #5
          I tried to talk my stylist into doing something like this on a much smaller scale. The licensing board told her she would have to call in her schedule every single day. She passed.


          • #6
            I would say $300 a stop.


            • #7
              They will learn just like most of us did, what they need to charge. It may take them awhile to realize that they are offering a convenience, luxury service and the price needs to reflect this; because the $ tied up, just "to keep the lights on" for our specialty vehicles, which provide the convenience, is high.

              A cut and color starting at what?$90 it said? That's at least an hour and a half worth of work.

              I can just hear it now "But the new mobile salon for people only charges $55 dollars for a hair cut. Why is Fluffy so much more?"

              They should specialize in special events: proms, weddings, quincinera's (spelling?) and charge waaaay more than $45. But that could be the "starts at" price and they have a slew of add-on's. Like those corporate hair joints that charge you extra to wash your hair. (shiver, it would be disgusting to have to cut a human's dirty, oily, nasty hair....give me anal glands all day over clippering over someone's nasty zitty neck!!)

              I hope they do well. But damn that's a lot of overhead.


              • #8
                I would think this would be very difficult. I know ohio state Board of cosmetology is very strict (licensed hairdresser) they would need to know where you are so they could do random inspections I would think it would be a pain.

                Sent from my SM-G900V using Tapatalk


                • #9
                  Honestly, it will probably fail miserably. I have seen these type of mobile businesses over the years. Even food trucks have a hard time. I helped work on a mobile massage parlor RV that soon went out of business. These big companies like snowboard companies and motorcross companies use RV coaches for promo events, not as a primary way of making an income.

                  Anyone remember mobile kiddie ride trucks back in the '70s? They were fun when I was a kid.