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Why I Named by Business After My Pet Pig (story)

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  • Why I Named by Business After My Pet Pig (story)

    Guidance on choosing business names.

    Eighty-one: that’s how many business names I considered until I got the right one. I was exhausted with the process of thinking through things such as, “What is my brand? What is its personality? What are the values I want to portray?” Every name I tried was either taken or didn’t seem right.

    It took me months. I brainstormed ideas, looking them up on the Companies House register to see what was available and also to get inspiration. I thought about names on long country walks with my Beagle, Ivy. The only thing I didn’t do was run names past anyone. I’m a big believer that on certain things you trust your own gut instinct.

    Then, on a whim, I went rogue and decided to name it after my pet pig. Being so personal is against all branding advice and a pig has nothing to do with what I do for a living – but I felt it was quintessentially me. Having a pet pig is what I’m known for, it’s what people I meet always want to know about and I’d like to think my business has some of the best qualities of pigs - being smart, sociable and down-to-earth.

    By adding a couple of words, I made it relevant to my industry and so Listening Pig Communications was born. And it just felt right. Since then, I’ve had numerous compliments and it has aroused interest and many questions.

    It’s a very useful ice-breaker, whenever I meet people at networking events they ask why I decided on the name. Plus most people love stories and having an interesting backstory to your business name helps them remember you.

    It taught me that the name you choose can instantly open or close doors.

    Many businesses have nailed finding the best name – such as my local dog groomer Short Bark & Sides. It’s a perfect name: you know exactly what service it offers and it’s pitched at its target audience by being funny and instantly shareable on social media.

    ‘The name you choose can instantly open or close doors.’ Photograph: Kevin Gibson Photography Ltd
    So if you’re about to name your business, here are a few mistakes to avoid:

    Mizspellings (sic)
    Even if it’s meant to be quirky and hilarious, misspellings cause a raft of problems down the line. It’s funny for a while but not so funny when potential customers try to type in your website name and end up somewhere entirely different. If you have to spell it out, change it..............
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