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  • Managing a New Store... Advertising Ideas

    Hi everyone, well I just hit the lotto, I got a full-time grooming job (until now I have been part-time) at a brand new store, but I also got the position of manager and he is being very cooperative with my way of operating.. My boss and I have been bouncing ideas off for advertising and I'm looking for any suggestions...

    Hes willing to do after 9 grooms get your 10th one free... (groomer still gets paid he takes the cut)
    He also advertised in 3 different papers and locations...

    Just wanted to see if anyone else had suggestions for a new grooming business.. Thanks!

  • #2
    A two-way discount on referrals.

    The current customer who made the referral gets something off their next groom for the referral and the new customer gets a discount on their first groom.

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    • #3
      All of the groomers I know that have done the whole "buy a bunch and then get one free" grooms have regretted it. I know I couldn't afford to do a groom for free, especially on a larger, time consuming dog, such as a doodle.

      I did referral discounts, I did coupons for free hot oil treatments or free tooth brushing. You could do a discount for a bath and clean up if the person comes in within a certain amount of time from their last full groom.

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      • #4
        I wouldn't do a free groom, when I started I gave a free bath in between grooms big mistake, lot of people took advantage of it, they wouldn't show up or want to reschedule, not a good idea.

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        • #5
          How about instead offering a free pampering bath for every referral - less work than a free groom.

          My old boss did the 10th groom free thing. Big warning - they add up quickly sometimes. One day I did eight dogs and they were all free. Fortunately I was paid hourly anyway. All new clients didn't get given the offer, funnily enough
          I really don't think you need to give free grooms. PErhaps freebies such as a blueberry facial or pawdicure. or perhaps 20% off first groom.

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          • #6
            Advertising

            I've noticed a salon here in town that has all these really nice looking, really top, professional signs on the back of buses and stuff. Then she's got the one sign that I drive by every day that bothers the h&*^ out of me because it is so cheesy and cheap-looking compared to the other ones-they just don't go together, so what kind of image is she going for?? It's one of those big black signs with the neon letters on it, if you know what I mean. I have nothing against those signs specifically but they don't go with her image whatsoever. So I guess keeping a consistent image would be my advice.

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            • #7
              Post Card mailing do great, plus try adding this to the Post Card http://www.petgroomerforums.com/chat...37664-QR-Codes
              "No matter how little money and how few possesions you own, having a dog makes you rich." - Louis Sabin

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              • #8
                Question. I advertise like her! Big ads every where super nice. But then on sat I put out a huge hot air ballon that's 20 feet tall that says dog grooming. Do you think it throws people off my branding? Never thought about it till now. It brings in a lot of traffic!!

                Originally posted by my.cats.name.is.psycho View Post
                I've noticed a salon here in town that has all these really nice looking, really top, professional signs on the back of buses and stuff. Then she's got the one sign that I drive by every day that bothers the h&*^ out of me because it is so cheesy and cheap-looking compared to the other ones-they just don't go together, so what kind of image is she going for?? It's one of those big black signs with the neon letters on it, if you know what I mean. I have nothing against those signs specifically but they don't go with her image whatsoever. So I guess keeping a consistent image would be my advice.

                Comment


                • #9
                  As long as it brings in the sort of clients you want, why would there be a problem? Are you going for an elite image? Not everyone has to be a "spa". There's plenty of room in this field for a simple, friendly, clean salon. (I'm kind of tired of the spa concept, personally. I tried describing myself in spa terms, but it just wasn't me.) Glad it's working for you.

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                  • #10
                    When i took over my shop i did away with every discount they had and raised prices 5-20 bucks. Mine is the second of three locations and the other two still offer discounted grooming for Seniors, Military, 1st visit, Students, and Multi Dog. I simply smile and say that my location doesnt offer those discounts, but we will give a $5 credit for every client referred.

                    What has really made my shop stand out and generate a growing client base is our Facebook daily updates. I have one groomer and we both take photos of just about every cliebt of the day with our phones. We tell every client to check out our Facebook and like/share their pet's photo. This is SUCH EXCELLENT MARKETING!!! all we do is post a photo and the pet owner does our advertising on their wall for us! We also tell new clients to check out the FB so they can check out photos of our cliebts and see the quality of our work. The picky clients especially love this, as they can pick a style or length and tell us "i want her to look like Bella the Yorkie".

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