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Why this Charlotte dog-walking service chose to rebrand for its next chapter

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  • Why this Charlotte dog-walking service chose to rebrand for its next chapter

    https://www.bizjournals.com/charlott...-chose-to.html

    The Waggle Co. is now Skipper.

    After spending several weeks at the Techstars accelerator program in Austin, Texas, the founders of the technology-enabled dog-walking service decided it was time for a refresh. Rebranding to Skipper, a name that exudes movement and liveliness, signals a new chapter for this Charlotte-based startup.

    Skipper has fully launched in Austin, its second market, and plans to roll out new services, including mobile grooming and a client app, in the next couple of weeks, co-founder Meggie Williams says. The goal is to create a group of hyper-local ecosystems in the markets Skipper serves without sacrificing the quality of service, she adds.

    Skipper also changed its pricing model to include bundle options.

    "We're a business that sells trust. That's what we do, and after we sell that trust, it's about taking you and taking your dog or your cat on an adventure," Williams says. "We really wanted to home in on the fact that you're a captain of your own adventure, and skipper is captain."
    Coordinators post updates to the message for grooming events, members contests, PG.com Classified Ads, GroomerTALK Radio shows and PG.com Magazine online.
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