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B-Air, Cesar Milan & Home Shopping Network Join to Promote Grooming Products

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  • B-Air, Cesar Milan & Home Shopping Network Join to Promote Grooming Products

    LOS ANGELES, CA (PRWEB) APRIL 04, 2017
    Cesar Millan, the star of the Dog Whisperer With Cesar Millan and Cesar Millan’s Dog Nation TV shows, joined B-Air to launch the new Fido Max-1 Dog Dryer in late 2016 and are now going to be featuring these innovative pet grooming products on leading entertainment and lifestyle retailer, HSN, that will make the washing and grooming experience for all pets more enjoyable, efficient and cost effective. HSN will kick off their new dog-grooming category with the B-Air products beginning on April 17, 2017 at 7 p.m. EST followed by an additional live telecast on April 18 at 10 a.m. EST.
    In addition to partnering with HSN, B-Air is also thrilled to continue its partnership with Cesar Millan. As the proven expert dog behaviorist for the past 20 years, Millan has worked to rehabilitate and save dogs with common misbehaviors. His unique knowledge of dog behavior was used to formulate the design principles of B-Air’s Fido Max-1 Dog Dryer for use in-home and in professional grooming shops.
    “Pets are a big part of our lives and our culture, and we believe that they should experience the same level of care, comfort and health that we all desire. We wanted to introduce to all dog owners our learned experiences from working with dog groomers for over two decades,” said Eddie Demirdjian, B-Air CEO.
    Many pet owners take their furry family members to professional groomers, but as reported by the American Kennel Club in 2015, up to 70% of dog owners still wash and groom their dogs at home. With this increase of home grooming, many pet owners only use a towel or regular hair dryer leaving the fur coat damp, which could lead to illness and bacteria build-up, or being subject to extreme heat from the human hair dryer irritating their skin and increasing their body temperature. This is why B-Air has developed the Fido Max-1 Dog Dryer that is designed as a lightweight, easy-to-carry dryer with a two-speed motor insulated for quiet operation, a high RPM on the turbine motor that warms the air slightly without a heating element, rubberized feet for stability during operation and removable filters for simple cleaning. Packaged with a set of four nozzles specifically designed for various types of coats and sensitive skin, the Fido Max-1 is ideal for regular full grooming or even a quick dry after a damp day outside.
    “Regular grooming of your dog is important because it can help prevent common illnesses, and create a safe and clean environment for your entire family. I want to tell you the secrets of the grooming world and partner with B-Air and HSN to introduce a practical tool to keep your dogs healthy and well-groomed year-round. I also want to share the importance of pet relationships and educate a new audience about this amazing at home product,” said Millan.
    With a proven history of working with pet industry experts like world-renowned grooming judge Mario DiFante and others, B-Air is thrilled to combine their long-standing merit of innovative, safe grooming products with Millan’s insight into dog behavior and to bring these products to HSN.
    The B-Air Fido Max-1 Dog Dryer will be featured on HSN April 17 at 7 p.m. EST and will have an additional showcase on April 18 at 10 a.m. EST. For more information about these outstanding products, visit http://www.b-air.com/cesarmillan.
    Coordinators post updates to the message for grooming events, members contests, PG.com Classified Ads, GroomerTALK Radio shows and PG.com Magazine online.

  • #2
    I don't belive that 70% of pet owners groom their own dogs (or cats). Most can't even be bothered to brush their dog. I really liked the "gives owners a chance to inspect for mange, cysts, ect"........Ha, most wouldn't know a mat in the hair unless it jumped up and bit them, much less identify things wrong with their pet.
    Cyn
    Best in Show Member & Club 10,000
    Last edited by Cyn; 04-06-17, 02:01 PM.
    Ain't always easy to stand up for what is right.

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    • #3
      I think by 'groom', they mean bathe. Many owners do bathe their dogs in between pro grooms, and many short haired dogs never see a groomer. Remember, Cesar started his career as a groomer.
      Old groomers never die, they just go at a slower clip.

      Groom on!!!

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      • #4
        Originally posted by KarlaSnyder View Post
        I think by 'groom', they mean bathe. Many owners do bathe their dogs in between pro grooms, and many short haired dogs never see a groomer. Remember, Cesar started his career as a groomer.
        How he started is common knowledge.
        When the article read " will save 4 hours and save 40 to 100 dollars" to me that most likely a groom.
        Smooth short coated dogs that have any mange, ringworm, cysts, ect, should be felt or seen when said owner is bathing them......don't see where a dryer comes in there.
        But, that being said......it might be a nice dryer and we all know sometimes we are gifted things by owners that they THOUGHT they could use.
        Ain't always easy to stand up for what is right.

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