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Meteoric Rise of Grain Free Foods

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  • Meteoric Rise of Grain Free Foods

    http://www.petbusiness.com/The-Meteo...paign=PB-12-12

    Is the grain-free trend single handedly driving growth in the natural pet food category?

    That certainly looks to be the case, based on the numbers recently reported by New York-based market research firm GfK.

    According to the data collected from the company’s U.S. Pet Retail Point-of-Sale Panel, which represents more than 11,000 pet stores, dollar sales of grain-free natural pet foods grew by a healthy 24 percent between Oct. 2014 and Sept. 2015. Meanwhile, natural foods that include grains actually saw a decline in dollar sales—to the tune of three to four percent—over the same period.

    Overall, GfK says that grain-free foods (including those that are and are not marketed as being “natural”) grew by 25 percent over the 12-month span, reaching approximately $2.6 billion in annual sales ($2.1 billion for dog and $473 million for cat). Grain-free treats, in particular, had a strong showing within the category, posting an overwhelming 43-percent growth in dollar sales.

    As a result of all this growth, grain-free products now account for an estimated 34 percent of all pet food/treat sales in U.S. pet specialty stores, according to GfK’s data.

    While consumer preferences are clearly playing a big role in pushing the category to new heights, product marketers are certainly doing their part to continue feeding this demand with an ever-growing assortment of options. In fact, according to GfK, grain-free food and treats represented 45 percent of all new products introduced between Oct. 2014 and Sept. 2015.............
    Coordinators post updates to the message for grooming events, members contests, PG.com Classified Ads, GroomerTALK Radio shows and PG.com Magazine online.
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