This is a judicial doctrine allowing plaintiffs to hold otherwise immune corporate officers and directors personally liable for damages caused by a corporation under their control. The veil is pierced when officers have acted intentionally and illegally, or when their actions exceeded the power given them by the company's articles of incorporation.

As consultants we have heard of grooming business owners having their corporations or other forms of operations pierced in extreme circumstances. For example, an owner or employee beats a pet to death, or severely harmed the animal. Although extremely rare, these unfortunate matters have occured.