https://www.pewtrusts.org/en/researc...rses-dont-they

ARNOLD, Neb. — On the November day in 2011 when horse massager Karen Hough got the “cease and desist” letter from the state of Nebraska, she was at first bewildered, then scared, then angry, and finally, determined. Why, she asked herself, should she be prohibited from massaging horses when horse owners were willing to pay for her services and the horses visibly felt better?

It took six years, but Hough and other horse massagers finally succeeded in changing Nebraska’s law this year. Now, she can massage horses without a license and without being under the auspices of a veterinarian.

A copy of the law, autographed by Gov. Pete Ricketts, the Republican who signed it, is enshrined in a scrapbook in the kitchen of Hough’s farmhouse, reached by several dirt roads miles from the crossroads that mark the center of her town, posted population 597.

“I felt like I was being bullied, and I didn’t like that,” Hough, 66, recalled over homemade lemon pie and coffee prior to giving a massage demonstration on her quarter horse, Prince.

Hough, a talkative native Nebraskan, isn’t easily bullied, but getting the law changed was hard.

Hough was up against the powerful Nebraska veterinarians’ lobby in this farm-filled state, which aimed to keep the massagers under their purview and require that operators either be licensed veterinarians themselves, work in conjunction with a vet or get a certification in human massage therapy. But in deep red Nebraska, the free-market idea to break the tether between equine massagers and vets prevailed.

Hough’s situation illustrates the complexities and power dynamics that come into play across the country, as states work to balance consumer safety and access to employment in regulating licensed occupations. Many states like Nebraska are loosening up on requirements for occupations, ranging from hair braiders to dental hygienists. (The Pew Charitable Trusts, which funds Stateline, has a project addressing the hygienists.)

"State legislatures have come to recognize that licensing may be negatively impacting their workforce and consumers.”

Albert Downs, employment policy specialist NATIONAL CONFERENCE OF STATE LEGISLATURES
Arguments in favor of lowering the bar to licensed occupations range from cost (licenses and mandatory education often are expensive) to other restrictions, such as bans on former felons being licensed. Free-market advocates have teamed up with liberal groups in opposition to what they view as barriers to work.

About a quarter of the workforce holds government-issued occupational licenses, the Bureau of Labor Statistics reports. Licensed occupations range from cosmetologists, school bus drivers and emergency medical technicians, which are licensed in most states, to florists and interior designers, which require licenses in only a small number of states, according to the National Conference of State Legislatures.

Critics of the licensing generally agree that some skilled professions — particularly those that deal with human health — require licensing, but argue that others, like horse massage, are unnecessary.

Some states have taken broad action to either ease or impose more oversight of licensure requirements. The NCSL pointed to an executive order by Arizona Gov. Doug Ducey, a Republican, last year mandating a full review of all existing licensing requirements. It also requires the licensing boards to provide economic justifications for any license that is not required by at least half the states.

In Mississippi, Gov. Phil Bryant, also a Republican, signed into law a measure calling for the governor, secretary of state and attorney general to review any new requirements passed by a state licensing board.

“State legislatures have come to recognize that licensing may be negatively impacting their workforce and consumers,” said Albert Downs, employment policy specialist at the NCSL. Downs said that before 2015, when the U.S. Supreme Court ruled in a North Carolina case that licensing boards are not immune from antitrust laws, dealing a setback to licensed regulation, lawmakers were more inclined to license occupations.

But since that ruling, he said, “states have realized that they need to look at these things more critically. The line that licensing is the best way to protect the public may not necessarily be true.” Other ways of protecting consumers include “lemon laws” or warranty rules, as examples.

The Nebraska Veterinary Medical Association strongly opposed the horse massage bill. In testimony to the state legislature, referred to as the “unicameral” by residents in a nod to its unique one-chamber structure, veterinarian Lissa Nelson said that the old regulatory framework allowed “consumers to access this kind of care at a professional level of service.” She said regulations protected both consumers and the horses’ safety.

State Sen. Mike Groene, a Republican who sponsored the bill, said the veterinarians’ group was being protectionist. They made a “huge assumption,” he said in a phone interview. “The big assumption is that if they are licensed, they are good at it. That’s not true. We are all licensed to drive — does that make everybody a good driver?”

The bill passed unanimously.

While eliminating licensing may be good for business, it can be problematic for consumers, said Jack Gillis, executive director of the Consumer Federation of America. “The challenge is: Is state licensing a consumer protection or is it an insidious mechanism to limit competition?” he asked in a phone interview.

“We think state licensing has the potential to direct consumers to legitimate service providers, especially when we as consumers really have no ability to judge the level of quality or the proficiency of various service providers. It’s a first cut at identifying individuals and companies who have at least achieved a modicum of expertise and professionalism but may not be a guarantee of high quality.”

The impetus for the horse massagers bill was similar to what drives deregulation of licensed occupations overall: whether the regulations impose a barrier to work, said Nicole Fox, director of government relations at the Platte Institute, a free-market think tank in Omaha, Nebraska.

She noted that the Platte Institute partnered with the American Civil Liberties Union on the bill. The ACLU came at the issue from the point of criminal justice fairness and removing the barriers to entry into some occupations based on licensing restrictions that make it harder for former felons to work in them.

“What drove the bill was it being an issue about somebody being able to work,” Fox said. She noted that most horse massagers are women.

“If I am a horse owner and I feel like my horse is arthritic or is limping, maybe I’m going to seek horse massage,” Fox said. “If the horse owner wants to pay someone to massage the horse, by golly let ‘em.”

Horse massager Karen Hough demonstrates techniques on Prince, her quarter horse. It was Hough’s determination that led to the Nebraska legislature deregulating the profession so she could work without being licensed. Hough went to school to learn techniques and she and her fellow practitioners are becoming more sought after in this horse-rich state.